Carpetell - quickly sort carpet by type
See fast, practical carpet identification — live
Join us for a hands-on morning showing how carpet and textile identification is getting faster, simpler, and more scalable.
We’ll show what we’ve built in 2025, what works in real operations, and what’s coming next.
You’ll see working systems.
You’ll ask direct questions and dig into real use cases.
What you’ll see
Handheld carpet scanners used on real materials
How to use the app to speed up decisions and reduce handling time
Best practices for removing and preparing material
Introductions to off-takers and end markets for identified material
A working prototype of our textile waste sorting robot, using a patented material-sensing gripper to automatically separate recycling feedstocks
Our latest cloud and data interface — how results are stored, compared, and reused
How we design and build devices in London, and the people behind them
Why it’s worth your time
See how carpet ID moves from slow checks to fast, repeatable decisions
Explore where automation might make sense — and where it doesn’t
Help shape what we build next based on your real constraints
Get a clear view of what’s deployable now vs. what’s in development
Leave with ideas you can apply immediately to sorting, QC, or claims
Agenda
09:00–09:30 — Arrivals and coffee
09:30–09:35 — Introduction and welcome
09:35—09:50 — Matoha - Dr Martin Holicky (CEO) - Development of an AI-powered flooring ID device
10:00–10:30 — Workshop tour
Build process
QC and samples
Live demos
Open Q&A
10:30–11:00 — Guest speakers
- UKSFA - Cathie Clarke - TakeMyFlooring, how UKSFA is supporting responsible waste management
- Innovate Recycle - Joseph Eccleston -We want your polypropylene carpet
11.00-11.30 - Break
11.30 -12.00- Guest speakers
BluSkyReform - The Needle Punch Polyester Carpet Circular Solution - Mike Thompson
Resource Efficiency Wales - James Kay - Carpet statistics, making recycling cost effective
11:45–12:00 — Meet the users
Open questions for existing customers
12:00–13:00 — Buffet lunch
About Matoha
We build material identification tools for textiles, plastics, and flooring
Customers in 60+ countries use our devices daily
Use cases include recycling feedstocks, manufacturing QC, returns triage, and R&D
The technology combines near-infrared spectroscopy with Matoha’s AI models